HOW CAN I HELP

ASK WHY

DESIGN

Goodeboy Studio builds brands with taste, restraint and personality.

Brand identity, typography-led systems, illustration and creative direction for hospitality, culture, startups, and people building something real.

✖ VIEW WORK
✖ VIEW WORK
✚ ENQUIRE
✚ ENQUIRE

Trusted by hospitality, events and founders with a point of view. Remote. Working everywhere.

DESIGN

PAST WORK

SPATIAL

Blueys World

Blueys World
Nomy Bar & Kitchen

Nomy Bar & Kitchen
ATE 23 TEQ Tradeshow Stand

ATE 23 TEQ Tradeshow Stand
Dumpling Dreams

Dumpling Dreams
CW The Next Era

CW The Next Era
Lendlease - Kinma Valley

Lendlease - Kinma Valley

CONSULTATION

BRANDING & MARKETING

PURPOSE

What i
build

If you’re building something with a point of view, I’ll help you make it look like it.

  • (logo suite, type, colour, rules, assets)

  • (wordmarks, lockups, editorial systems)

  • (characters, icons, patterns)

  • (launches, seasonal pushes, events)

  • (ongoing support, rollout, consistency)

✚ Work With Us
✚ Work With Us

WHAT?

HOW?

WHEN

Our Process

  • A black background with a white wireframe 3D shape resembling a torus or donut, with the word 'DEFINE' in large white capital letters below it and the number '01' in the top left corner.

    clarity on goals, audience, references, constraints

  • Black book cover with white wireframe 3D shape and the text '02 DESIGN' in the top left corner.

    concepts, system thinking, iterations with rationale

  • Three-dimensional wireframe cube with a black background, the word REFINE in large white letters at the bottom, the number 03 in the top left corner, and a small star-shaped logo in the top right corner.

    polish, test in real contexts, lock decisions

  • Design with a black background featuring a gray wireframe globe in the center, the large text "04" in white at the top left, and the word "DELIVER" in large white letters at the bottom. A small white star-like icon is in the top right corner.

    organised files, guidelines, rollout support

REAL-WORLD

PERSONALITY

SYSTEMS

Meet the Founder
GOODEBOY

I’m Tim, a designer building brand ecosystems through observation, restraint and personality.
I bring the same obsession to every project. The thinking, the systems, the typography. The output looks different because every brief is different, not because I am.

A man sitting on an office chair with his legs crossed, drinking from a white cup, in front of a colorful graffiti wall. The graffiti features various vibrant colors and abstract designs.
You made it this far
You made it this far

IMPACT

TRUST

RESULTS

  • Black and white logo featuring a stylized barrel arching over the text 'The Barrel Collective' with decorative lines.
  • The image appears to be blank or white without any observable objects or scenery.
  • Black background with the words "INDIGO LIVE" written in bold white letters in the center.
  • Empty white image with no visible objects or subjects.
  • Black background with the white text 'JarroD Hughes' in bold, stylized font and three horizontal lines beneath the text.
  • An empty white background with a gray border at the top containing a colorful graphic of cartoon characters.
  • Black background with the word 'Nomy' written in white cursive font.
  • Seymour logo with white stylized text on a black background.
  • Empty white background with no objects or details
  • Black background with the word "TILTLE" in large white letters, a star icon in place of the "O," and the word "PHOTOGRAPHY" underneath.

ways to work together

FROM $1,500

BrAND FOUNDATION

(2–3 weeks)
Best for new brands or fast launches.

from $6,000

Brand ecosystem

(5-6 weeks)

Deeper identity system + rollout assets.

from $440 per week

Studio Support (monthly)

Hours TBC (charged monthly)

Ongoing support for content, campaigns, consistency.